How Companies Survived The Recession

Some companies have been successful after the recession, despite the difficult times. Economic crises have always been unpredictable but inevitable, and they end up impacting economies worldwide. The causes might vary, but the latest one was the Covid-19 pandemic which impacted investment activity across every sector. As the pandemic continues, companies are still looking for ways to manoeuvre unharmed.

One company that is doing well after the recession is the Edison Group. Recently, Calum Melville, the founder, announced a 50% acquisition of The Property Solutions Company. Based in Glasgow and operating across several property sectors, the company made this great move, clear evidence of how they’re fairing after the recession. According to the words of the founder, the acquisition is a testament and proof of successful principles and practices. He emphasized that despite the difficult times, the company is willing to make bold moves.

On the other hand, Alastair George, the chief investment strategist, authored an informational guide on how businesses can survive during and after the recession. According to recent economic data worldwide, there was a severe recession in 2020, and the recovery from this has been slower than many people predicted. There is an increase in market optimism, but the global economies are still recovering from the pandemic. Different governments and central banks have made efforts to cushion the economy, which might be the first step to changing economic activity globally.

Strategies for Surviving a Recession

Despite the progressive changes, some companies seem unaffected by the recession. This can be explained by the fact that they had mitigations that saw them become successful after the period. Successful companies have survived after the recession by focusing on cost-cutting measures, liquidity management, leveraging technology, diversifying their customer base, and creating new products or services. Here are a few of these strategies:

Cost Reduction

Companies should look for ways to reduce costs. This can include cutting back on non-essential spending, reducing staff, renegotiating contracts, and finding new suppliers. Companies should also look for ways to automate processes and reduce overhead costs.

Investing in Technology

Leveraging technology can help a company save money by automating processes and reducing labour costs. Proper utilisation of technology is one of the most effective comebacks after a recession. Technology provides businesses with ways to improve efficiency, increase agility and cut costs at a time when it’s necessary. Digital technology specialists say technology provides new ways to move faster by simplifying business processes. Therefore, the best strategy for a successful comeback after the recession would be deploying new technologies concurrently with cost management tools.

Liquidity Management

Companies should ensure they have sufficient liquidity to cover their short-term needs. This includes keeping cash reserves and accessing external sources of financing as needed. Companies should also look for ways to generate additional revenue, such as diversifying their product offerings or expanding their customer base.

Invest Well in Mergers and Acquisitions

Well-positioned companies have come out ahead after the recession using mergers and acquisitions. Mergers and Acquisitions are best ways to divest or invest while reshaping the business’ portfolio. A good example is the acquisition of The Property Solutions Company by the Edison Group. Such a move could include buying new product lines, capabilities at lower prices or customer segments. Undoubtedly, the pandemic recession shows the vulnerable industries and businesses that may be best for divestment. So, highlighting such opportunities can be a great strength and value during this period.

Preparation and Proper Decision Making

For a company to keep up with payments and debts, there’s a need to cut costs aggressively, mainly through layoffs. Too many layoffs can impair the business’ productivity and ability to raise funds for new investments. Most companies compensate for this by going into debt, which isn’t always an adverse risk. However, it would be best if companies considered deleveraging during a recession. A simple way of doing this is by shedding assets, thus avoiding cutting the core aspects of the company’s operations.

Customer Retention

Companies should focus on customer retention during a recession. This can include providing discounts and promotions, loyalty programs, and customer service. Additionally, companies should look for new ways to reach customers, such as through online channels or social media.

Companies must focus on cost reduction, liquidity management, and customer retention to survive a recession. By doing so, they can ensure good preparation to weather any economic downturn and bounce back after the recession.


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